On Kings Highway and Haddon Avenue, a Tale of Two Cities

Some businesses thrive and others die in the boom-or-bust cycle of Haddonfield storefronts. What lessons, if any, do these extremes hold for Collingswood retailers?

To borrow a well-worn phrase, these could be the best of times and the worst of times for Haddonfield businesses. Look no further than Kings Highway East to see why. Here, after 31 years, Wiseley Jewelers is closing its doors. Owner Stephen Wiseley—whose son, Jason, owns the Bread Board Plus on Haddon Avenue—plans to retire in Colorado. He called the closing a "lifestyle" choice, and said he'd love to sell the storefront, but hasn't yet. "We've had a strong year," Stephen Wiseley said. "A couple of years ago things were rough, but we're going out on top." Even so, Wiseley is the fourth jeweler on Kings Highway to close this year (the others are Yampell's, Cabnet Goldsmiths and Biefield's). Yampell's Jewelers had operated on Kings Highway …

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