Hollingsworth's Cookies & Fine Desserts grew out of the family kitchen and now supplies several of the largest caterers in South Jersey.
Don Hollingsworth, who said his wife often makes simple statements and follows through with dynamic results, "told me she wanted to bake, and now we own a bakery."
"She once told me she wanted to run, and now she's running 26-mile marathons," he said.
Don, 49, and Geri Hollingsworth, 43, opened their storefront bakery in March after outgrowing their kitchen and a church kitchen. The Haddon Township natives hope their "all-natural" desserts will be a recipe for success.
Don, who also owns a computer IT business, said they sealed a deal within a week once they eyed the location, on the corner of Haddon and Wayne avenues, next to the busy Bread Board Plus restaurant.
"Brian Zoubek did a great job designing this place," Don said. "We're buying his equipment, too."
But Zoubek only featured cream puffs, while the Hollingsworths feature more than two dozen treats, from brownies and pies to tarts. Custom wedding cakes are also a specialty, which they design from scratch at a little table near the front door.