At Indiya, Expanding the Definition of Cultural Cuisine
Coriander owner Vipul Bhasin hopes his new concept will draw Collingswood diners interested in contemporary Indian food.
In terms of culture, says Vipul Bhasin, “India is like Europe put together.”
There are 26 official languages and hundreds of dialects in the country, he says, which means that “food changes overnight.”
That’s a metaphor well chosen by the restaurateur, whose contemporary Indian concept, Indiya, will replace Raymond’s Restaurant and Pizzeria at 620 Haddon Ave. this September.
Bhasin, who is also the proprietor of Coriander Indian Bistro in Voorhees, says that India has become a far more cosmopolitan nation since prior generations of emigrants first came to the United States, a diversity reflected in its cuisine.
“The same dish my mom cooks, my neighbor’s mom could cook it completely different and they could call it the same thing,” he said. “It’s like the blind men with the elephant."
Cream, for example, is a heavy, foreign ingredient that dominates Americanized Indian dishes, but it is not found traditionally in native Indian food.
“It’s only when you come here,” he said. “That holds true for Mexican, Italian and Indian restaurants.”
Bhasin said Indiya will cater to restaurant-goers seeking a contemporary Indian meal, and speaks critically of “curry houses” and Indian restaurants that serve “greasy food.”
“We’re trying to do a slightly different concept in terms of food,” he said. “That’s what attracted me to this area. I think the Restaurant Row concept, people should be able to make out good food, no matter what cuisine it comes from.
“That’s what I’m hoping for.
The menu for Indiya will center on light fare that incorporates a global taste while catering to vegetarians, vegans and gluten-free diners, Bhasin says. A few of the customer favorites from Coriander—Goan shrimp curry, roast leg of lamb, lababdar and spinach palak chaat—will likely make the cut.
“We will try our best to educate the local customer,” Bhasin said. “Over the last nine years, a lot of my regulars were people have never eaten Indian food before, or for that matter, didn’t know what Indian food was all about.”
Bhasin said that he doesn’t expect that the 40-seat restaurant is going to make him a millionaire, but hopes to offer an experience that’s distinct and consistent.
“If we can keep it busy and keep it going, that shows that people’s tastes are evolving,” he said. “People vote by their dollars.”
Gary B
7:58 am on Thursday, July 19, 2012
Im already in love with this place. Mr. Bhasin gets 'it' :D
Pat Kelly
7:59 am on Thursday, July 19, 2012
anything but another Italian restaurant is good in my book. If it's good, it will do well. If not, it will go the way of many others. Looking forward to the opening of the new hibachi place also.
Kelly H
8:32 am on Thursday, July 19, 2012
I'm willing to try, but it's going to be awful hard to beat the food at Inde Blue!
Michelle Quigley
8:44 am on Thursday, July 19, 2012
Coriander is my favorite Indian restaurant in the area, bar none. I am so excited that they are coming to Collingswood, which my husband and I have suggested to them more than once over the last several years!
Betsy Cook
9:31 am on Thursday, July 19, 2012
YAY
Robert Bingaman
9:54 am on Thursday, July 19, 2012
For those who want indian food now...you can get a fantastic meal at IndeBlue in collingswood.
Ken Marizo
10:40 am on Thursday, July 19, 2012
I like all of them: Inde Blue, Cross Culture, Coriander Indian Bistro, Palace of Asia; and Sankalp. I think it is great that Vipul Bhasin is choosing Collingswood.... count me in!
Shirley
12:03 pm on Thursday, July 19, 2012
We're spoiled for choice on the Indian restaurant front. Eagerly awaiting the debut.
Downtown Collingswood
11:57 am on Monday, July 23, 2012
awesome! when is it going to open, can't wait.
Michelle
7:06 pm on Sunday, October 14, 2012
Had the lunch buffet yesterday and it was delicious!! The decor is beautiful and service is delightful. I can't wait to go back for dinner! The crispy cauliflower appetizer is amazing!!!