Animo Juice Is Muddled and Confused
The popular Haddonfield destination is big on health—and prices—but short on flavor, says our food writer.
When I was a kid, my family and I vacationed in Seattle. It’s a beautiful city, if you’ve never been; catch it during a stretch of sunshine and you’re in for a treat.
While at breakfast one morning, I noticed one of the available sides was “Philadelphia scrapple.” Like most people raised in the Delaware Valley, I’m a scrapple fanatic.
I excitedly placed an order, and for my efforts received a mushy brown block that had more in common with a granola bar than a piece of scrapple. Everything about it was wrong. The color was off, the spices weren’t right, and for some reason, there were chunks of carrot in it.
The point is, somewhere along the way on its 3,000-mile journey northwest, the concept of scrapple changed. Something was lost in translation. Maybe they were into that mushy, mystery vegetable block in Seattle, but it was in no way Philadelphia scrapple.
I ran into a similar problem at Animo Juice, an ultra-health burrito and juice bar located at 113 Kings Highway in Haddonfield. The menu is a scattered assortment of burritos, soups, juices, blends and protein shakes. It’s a strange mash of ideas, and certainly exciting, assuming the ideas work.
Unfortunately, they don’t.
I stumbled upon a “scrapple problem” on my first visit. Animo Juice offers a “Mission-style” burrito, named after the gargantuan flavor missiles born and made famous in the Mission District of San Francisco.
Mission-style burritos are to San Francisco what cheesesteaks are to Philadelphia, only better. A Mission-style burrito is nearly two delicious pounds of rice, beans, salsa, avocado, sour cream and choice of meats, including carne asada, al pastor, carnitas, chile verde, chorizo, lengua, sesos and cabeza.
The Mission Street burrito at Animo Juice doesn’t have this abundance of wonderful, marinated meats, with only chicken, steak and pork available. That wasn’t the problem, however. I would have considered it a bonus if I stumbled across some authentic carne asada.
The problem was a mini-me burrito coming in at just over half the size of the real deal and priced at over a dollar higher than what you’re going to find in San Francisco, with about half the flavor.
Maybe I’m nitpicking about the price, but on a return trip, I spent $30 on two burritos and two juices, and received two 12-ounce cups of juice and two incorrectly prepared burritos that tasted like cafeteria wraps.
I did enjoy the Green Lemon-Aid juice, an interesting blend of spinach, apple and lemon that was refreshing and packed a nice, tart punch. The same could not be said for my Southwestern burrito, stuffed with chicken (despite asking for pork) and far too much lettuce, resulting in an unpleasant, bitter aftertaste.
The Quick Chicken wasn’t much better. A mix of chicken, guacamole, lettuce, tomato and Animo vinaigrette, it packed about as much flavor as an ice cube.
Animo Juice’s shtick is that they offer nutritious food made with high-quality ingredients. Their sour cream is low-fat, their pinto beans and brown rice are organic, and their meats are certified humanely raised on a vegetarian diet with no added hormones or antibiotics.
There is just very little on the menu that actually works, or entices guests to return after their initial curiosity is sated. If the folks at Animo Juice showed the kind of dedication to developing flavors that they put toward obtaining high-quality ingredients, they’d be a premiere destination in Haddonfield.
As it stands now, I’ll stick to Whole Foods.
Morsels
- Foie Gras Fridays at Blackbird in Collingswood! Chef Alex is offering pan seared foie gras with any first course or entrée for just $5 on Fridays.
- A lot of local restaurants are offering special Father’s Day menus. Apologies for not featuring them in a column, but that shouldn’t stop you from using the Internet and finding somewhere great to bring dad.
- Pat’s Pizzeria in Haddon Township is changing its name to Emil’s Family Restaurant. No change in management or menu, but just keep it in mind.
- Follow me on Twitter @davevaliante! I’ll be tweeting the latest on foodstuffs in the area, amongst other gems.
Sue W.
12:38 am on Friday, June 8, 2012
Stopped in on Wednesday afternoon and stood at the counter for over five minutes. Heard laughter in the back and talking but nobody came out to see if they had a customer. It was uncomfortably hot in the store and we left. We will not return!
Joe Murphy
8:44 am on Friday, June 8, 2012
I have visited Animo Juice several times, have always had a good experience and the food has been good every time. Joe Murphy
Seth
9:22 am on Friday, June 8, 2012
I've always liked this place too. They have a really good Mexican style salad, and their smoothies are pretty good.
I agree though, not the best burritos. Still, it seems kind of unfair to compare them to a San Fran. Mission burrito. That would be like comparing some steak shop in Tupulo Mississippi to Tony Luke's.
thequietman
9:32 am on Friday, June 8, 2012
if u want a 2 lb mission style burrito loaded with carne asada, u probably want to go to a mexican restaurant. not a juice bar which specializes in healthy shakes and light foods. try ordering a protein shake in a mexican restaurant and comparing it to one at animo. unfair.....
Future Old Angry Italian Guy
10:14 am on Friday, June 8, 2012
I agree with quiet man. If you want something authentic go to the source or don't complain. They have exceptional choc soy thunder. It's pricey because there isn't one of these places in walking or biking distance. But I'm glad they're around. Why can valiante be able to write an obviously biased and hateful article in our Patch? Valiante? Nothing brave about him.
John Malcolm
11:56 am on Friday, June 8, 2012
I'll take quality over quantity any day of the week. That's what I appreciate about Animo is their commitment to organic fruits and veggies and natural meat. Animo has been primarily a juice bar for years and only until recently started doing burritos, so I think it's safe to say they're still in their infancy in this area.
Contrary to the writer, my wife and I actually love Animo's burritos - especially their homemade hot sauce. This is coming from a couple that used to frequent Chipotle and Qdoba.
Agree with old angry italian guy - article is truly biased.
Matt Skoufalos
1:55 pm on Friday, June 8, 2012
John,
Just to address your use of the word "bias": at Patch we approach criticism from the perspective of opinion. This is not intended to be a hard news story. Hoping to clarify that.
Thanks for checking in with us.
Douglas Sell, Jr.
2:03 pm on Friday, June 8, 2012
Reading this article while finishing up my Juice Blend from Animo. I agree; I wouldn't buy a burrito from Animo, but the Juice's are second to none and I'll pay for that kind of quality.
David Valiante
2:41 pm on Friday, June 8, 2012
Hey guys,
@Seth-it was their comparison. It's written on their menu.
@future old angry Italian guy- because it's the only place in walking/biking distance, that justifies them jacking up prices? How is that not unfair?
@mary- I said I liked their green lemon aid.
For those who disagree with my opinion, I'm glad your experience was better than mine. I take no pleasure in writing negatively about anybody; if you read my column you'll see that 99% of what I have to say is positive. It's my responsibility to be honest, and my experiences at Animo Juice were not good. Thanks for reading!
damien purificato
3:53 pm on Friday, June 8, 2012
Hahaha my man !
Future Old Angry Italian Guy
7:30 pm on Friday, June 8, 2012
Valiante, according to your profile you're about 27 yrs. how does this make you a legit food critic and someone who understands the business of business?
David Valiante
9:03 am on Saturday, June 9, 2012
I've never identified myself as a food critic.
Towngirl
5:15 pm on Sunday, June 10, 2012
I also disagree with David Valiante. I find the food at Animo to be consistently fresh and well prepared. I've had the burritos and a variety of juices and salads. It's wholesome, healthy food. Although pricey, you get what you pay for.
Nick Bernardo
12:54 pm on Monday, June 11, 2012
Dave great piece, I enjoyed it. The problem with writing about food is that most people don't know what good food is. I think most people confuse "good" with "great" or "fresh & healthy" with "great tasting." While I agree with your piece, it won't stop me from visting this place, which I've enjoyed in the past, and it should not stop anyone else from going there either. It's good, not great. (Aside: I also believe not EVERY kid should get a trophy in sports.) I have always been impressed at your knowledge of what good food is, regardless of your age. And I'm not a "Future" Old Angry Italian Guy, I'm one now, in business for myself to boot.
Al
9:36 am on Tuesday, June 12, 2012
I would just like to say that your article is completely ridiculous, you can ask anyone in Haddonfield about Animo juice and I can guarantee you that you'll be caught up in at least a five minute conversation on how much they enjoy eating there. Also, as far as their burritos go, it boggles my mind how you can criticize their Mission burrito when you didn't even try it. So in actuality I think your the one who is "muddled and confused".
P.S: If you've really ever been to San Francisco you would know that juice bars and burrito stands are the most popular things out there, so kudos to them for combining the two.
David Valiante
2:51 pm on Wednesday, June 13, 2012
Their Mission burrito was the first thing I tried. I'm sorry you missed that.
A Ward
8:39 pm on Wednesday, June 20, 2012
@Future Old Angry Italian Guy, since when does age validate someone's credentials? Seems a bit bias to me....
Anyway, great article about one person's dining experience.
Matt Skoufalos
3:15 pm on Thursday, June 21, 2012
Mary, I feel like I have to stick up for my writer here. It's okay to disagree with Dave's take, but there's no need to attack his qualifications. At Patch we offer local reporting, and Dave has produced reliable stories on area dining for a while with us. Without endorsing any opinions, which are his own, we support his work. We wouldn't invite h to write for us otherwise. Sorry you disagree with him here, but that's why we have a thriving comment section.
Matt Skoufalos
6:56 pm on Thursday, June 21, 2012
Mary, you're certainly welcome to your opinion on his writing; that in itself does not invalidate his abilities.
Thanks again for reading.
Matt Skoufalos
7:22 pm on Thursday, June 21, 2012
Sorry gang, but now I have twice had to delete abusive comments that violate our terms of service. As such I will be closing comments on this story.
Thanks for reading, and we hope you'll share your thoughts—civilly—on our other stories.
Sophia Aryk
11:30 am on Friday, August 10, 2012
Animo is refreshing and always deleciosa! Their juices, burritos, guac, soups, salads, and the rest of the menu leaves me feeling more than satisfied and full of energy! The food is real, it is whole food, no greasy processed food here! Plus they use the right amount of seasoning to make it taste oh so good, while providing a nutritious meal. Love Animo, and highly suggest a stop in, you will not be disappointed! Pura Vida!